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Unlocking 2025: Must-See Social Media Stats that Will Transform Your Marketing Strategy

Updated: Jul 10

Here we are, halfway through 2025. This year is flying! So what's going on in the world of social media? Sprout Social released 80+ Must-know social media marketing statistics for 2025 earlier this year, and we've pulled a few of their social media stats to share with you. Keeping up with the latest social media marketing statistics helps you refine your social media strategy, and it's never too late to adjust and improve.


Social Media Usage Statistics

A tabletop with a laptop and open notebook.

  • In 2025, there are estimated to be 5.42 billion total social media users worldwide.

  • The average person uses 6.83 different social networks per month.

  • The amount of time internet users spend on social media declined slightly to 141 minutes per day.

  • Nearly half (48%) of consumers reported interacting with brands more frequently on social media than they did six months ago.

  • Ninety percent of consumers rely on social media to keep up with trends and cultural moments.


Customer Behavior Statistics

  • Facebook (40%) and YouTube (32%) are the top social media platforms consumers use for reading reviews.

  • Nearly 56% of online adults make online purchases every week.

  • Around 73% of social media users agree that if a brand doesn't respond on social media, they'll buy from a competitor.

  • Nearly three-quarters of consumers expect a response within 24 hours or sooner.


Facebook Statistics

  • Facebook is the largest social network in the world, with roughly 3.065 billion monthly active users.

  • Facebook is the most widely used platform by marketers worldwide (86%). Instagram sits in second place (79%).

  • Facebook's biggest user group is males aged 25–34, accounting for 18.4% of its global audience, with males aged 18–24 ranking second (13.5%). Female audiences aged 25–34 are the third largest demographic using Facebook.

  • Facebook is the top platform for direct purchases, with 39% of consumers turning to it when they're ready to make a purchase. TikTok (36%) and Instagram (29%) follow closely behind.

  • The average American spends about 32 minutes per day on Facebook.

  • The platform's aging demographic means marketers targeting decision-makers and high-income consumers should take full advantage. A mix of paid advertising, groups, and community-driven content is the best way to stay relevant on Facebook.


Instagram Statistics

  • Instagram has 2 billion monthly active users.

  • As of January 2025, 28.3% of US Instagram users are between 25 and 34 years old.

  • Globally, Instagram users primarily identify as male.

  • US adults spend an average of 32 minutes per day on Instagram.

  • Sixty-nine percent of social users say they see the most engaging brand content on Instagram, and 44% wish brands used Instagram more often.

  • Instagram is the top channel for product discovery, with 61% using it to find their next purchase.

  • Seventy-two percent of Gen Z users prefer Instagram for customer care over any other channel.


Pinterest Statistics

  • In March 2024, Pinterest.com received approximately 1.3 billion visits, making it one of the most visited websites on the internet.

  • Pinterest has around 553 million monthly active users.

  • Pinterest is the second-most-visited social media website in the US.

  • Around 69.4% of Pinterest users identify as female, while 22.6% identify as male, and 8% identify as of unspecified gender.

  • About 80% of weekly users have found a new brand or product on the platform.

  • A quarter (25%) of all social media users wish more brands used Pinterest, with this number rising to 31% among Gen Z.


YouTube Statistics

  • As of April 2024, YouTube has nearly 2.5 billion users worldwide.

  • Around 78% of all social users own a YouTube account.

  • As of February 2025, YouTube's most significant gender segments are males aged 25-34 (12%) and males aged 35-44 (10.1%). Audiences who identify as female in the same age groups are around 9.7% and 8.4%, respectively.

  • More people spend time on YouTube than on any other social platform. Users spend almost twice as much time on YouTube as on its nearest rival, TikTok.

  • Approximately 70.29% of all YouTube visits come from mobile devices.

  • Over half of YouTube users prefer long-form brand videos, while 31-60-second videos are their second choice.


WOW! That's a lot of social media stats to take in! These are just a few from the report!


Seeking assistance with your social media? Explore our social media resources available in the market. We also provide one-on-one marketing coaching to answer your questions and help you lay out or refine your marketing strategies.


Questions: What statistic(s) surprised you the most? What changes are you making to your social media marketing after reading this post? Post in the blog comments or shoot us an email.


Better together,

Nicky + Ashley 

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