Maximize Your Marketing: DIY Social Media Guide For Success

Does social media have a place in your marketing plan? In most cases, the answer is yes! While many companies benefit from using social media, others can thrive without it by relying on strong word-of-mouth referrals, established reputations, or focusing on niche markets.

For many businesses, social media is an affordable way to:

• enhance brand awareness - super important for new and small businesses

• increase website traffic - great if you sell products or services online

• engage with customers - an easy way to build community and offer customer service

• establish social proof - proof that your company is legit

  
  

Creating and maintaining a social media presence doesn't have to be overwhelming and confusing.  

To get started or to revamp for success, we recommend answering the following questions.

• What are your business goals?

• Can social media help you achieve your business goals?

• Which social media platforms are your customers using?

• Which social media platforms are your competitors using?

• Do you have the resources and availability to dedicate to consistently posting on social media?  

  
  

It's not necessary to be on every social media platform. There are over 15 social media platforms available today! That's A LOT! Focus on consistently posting on the platforms your customers are on.

Once you've decided on the best social media platforms, it's time to start planning content. The best place to start when planning your posts is by taking an inventory of the content you already have. Consider the following:

• product or service photos and videos

• customer testimonials

• case studies or success stories

• branded graphics

• third-party articles, write-ups, interviews, and reviews

• blog posts

• industry news, updates, and statistics

• company history or archives

• upcoming holidays, events, and milestones

After you have generated a list of ideas, it's time to lay them out on a social media content calendar. Creating a social media content calendar helps you organize your ideas and tasks in one place, ensures consistent posting, and minimizes the risk of errors. We recommend planning your social media strategy at least a month in advance, always looking ahead and thinking ahead.

Are you wondering how often to post on social media? Each platform has its guidelines, but consistency and an active presence are typically crucial for online success. Determining the optimal posting frequency for a business involves experimentation, as what works for one brand may not be effective for another. When it comes to posting, timeliness is essential. You want to post when users are most active.

Start simple and build from there. Here are a few final tips.

• Stay on brand.

• Engage with comments and messages.

• Be consistent.

• Embrace authenticity.

• Plan, execute, review, and adjust if necessary.

  
  

For more in-depth insights into the topics we covered in this post, we offer several resources in our market and provide one-on-one marketing coaching to address your questions.

Our DIY Social Media Guide includes:

• Benefits of Social Media for Business

• Choosing the Right Platforms

• Current Social Media Demographics

• Post Frequency and Timing

• 50 Social Media Post Ideas

• Content Calendar Template

• Tips for Success

Question: How else can we help support your social media efforts? Post in the blog comments or shoot us an email.

Better together,

Nicky + Ashley 

DIY Social Media Guide

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